- Challenge
- Launch a new yoga and music festival on the Santa Monica beachfront from nothing.
- What I did
- Co-founded it with Tommy Rosen, hired and ran the team, and personally secured most of its sponsorship, including Subaru and Whole Foods. Before opening I created, produced, licensed and released Sounds of Tadasana, a free 30-song album of the festival's artists.
- Results
- $500,000 investment from Kevin Wall plus $250,000 in sponsorship. 15,000+ album downloads before the gates opened. 100M+ earned media impressions.