Business Development · CEO Advisory · Interim Event Leadership

Business development and CEO advice for music, entertainment, technology and live events.

I help companies build commercial relationships and generate revenue across music, entertainment, technology, and live events, while advising founders and CEOs already operating in these industries. I connect clients with a network of artists, managers, agents, festivals, labels, brands, and platforms, turning those relationships into partnerships, opportunities, and growth.

Fabian Alsultany
90+
Acquisition, JV and partnership candidates researched, 50+ personally engaged
20+
Enterprise partners onboarded under LOI, from a standing start
11 weeks
From retention to a live white-label crypto exchange and iOS app, built by a two-person team I led
$17M
Prospective investment introduced, from a celebrity investor and a sovereign wealth fund
$750K
Investment and sponsorship raised for a festival I co-founded

What I do

Three ways to work with me.

Advice that matters comes from experience, hardship and judgment. I bring that to the table, then do the work of getting the meeting and getting it to a signature.

Business Development & Partnerships

The job is revenue. I build the target list, get into the room, and work the deal until money moves.

What that has looked like: a $500,000 sponsorship sold to Yahoo against a national tour I conceived, where I also built the activation it ran on. $250,000 in festival sponsorship, the majority of it secured personally, including Subaru and Whole Foods. Twenty-plus enterprise partners onboarded under LOI at a platform whose North America pipeline I built from zero.

I run the whole motion. Target list, outreach, the deck, the CRM, the follow-up, the negotiation, the paper. Sometimes the door opens on a relationship I have had for twenty years. Sometimes it is a cold email and a phone call, and I have no problem making either.

Retained monthly

Advisory

A standing conversation with someone who has been in your seat. Often as little as an hour a week with a CEO. Light, direct, and aimed at the decisions that actually move.

As little as an hour a week

Interim Event & Festival Leadership

Operational ownership of festivals and large-scale live events: production, talent, budget, permits, sponsors.

By the engagement

Industries

  • Music
  • Live Events & Festivals
  • Artist & Fan Platforms
  • Ticketing, Rights & IP
  • Entertainment Technology & AI
  • Brands Entering Culture

Selected experience

Where the proof comes from.

Corporate development

A publicly traded technology company

Reported directly to the CEO. Researched 90+ acquisition, JV and partnership candidates and personally engaged 50+. Led the two-person team that built, launched and operated the company's white-label crypto exchange, live within eleven weeks.

Business development

Bitfury Surround

Built North America's commercial pipeline from zero for a blockchain music IP platform, onboarding 20+ enterprise partners under LOI. Introduced $17M in prospective investment to the executive team: a $7M celebrity investor opportunity and a $10M sovereign wealth fund prospect.

Ecosystem development

RChain

Director of Business Development, reporting to the president, at a blockchain company whose token reached the top 30 by market capitalization. Co-led RSong, its music initiative, from business plan to a working MVP, and ran the sublicensing track for its audio codec licence with streaming platforms in India and Asia.

CEO advisory

An immersive technology studio

Fifteen months advising the CEO every week, about three hours a week, on strategy and through to the company's acquisition by a publicly traded company.

Festival founder

Tadasana Festival

Co-founded a yoga and music festival on the Santa Monica Pier with Tommy Rosen. Raised $500,000 from entertainment producer Kevin Wall plus $250,000 in sponsorship, hired and ran the team, and delivered 50 teachers, 100+ classes and 100M+ earned media impressions.

Festival leadership

Wanderlust

Programmed 7 multi-day and 40 single-day festivals a year, booking 750+ artists for 150,000+ attendees against a seven-figure talent budget.

Cuba

Musicabana

Advised on the production of the largest concert in Cuban history, the 450,000-person Major Lazer show in Havana, alongside its two creators, my clients, through talent meetings with CAA and WME, and bringing prospective investors from celebrity networks and family offices.

See the full case studies

I understand these relationships from both sides.

I have booked the artist and sold the sponsorship. I have built the partner pipeline and run the festival. I have asked CEOs for meetings and advised CEOs on which meetings are worth taking. That experience shapes how I work: I understand what makes an opportunity valuable to the person proposing it and to the person deciding whether to say yes.